Consumer Behavior

COURSE OUTLINE 1. The Diversity of Consumer aspect: Introduction The Study of Consumer style Ethics in marketing The consumer movement. (Chap # 1) 2. Consumer Needs and need: indigence Dynamic nature of penury Types and Systems of Needs Motivational Research. (Chap # 4) 3. lean and Consumer Behavior: character Theories of Personality Understanding Consumer Diversity. (Chap # 5) 4. Consumer recognition: erudition Dynamics of Perception Consumer resource Perceived Risk. (Chap # 6) 5. study and Consumer passage of arms: development - Behavioral information Theory Cognitive Learning Theory Brand Loyalty. (Chap # 7) 6. The personality of Consumer Attitudes: Attitudes Structural Models of Attitude. (Chap # 8) 7. Communication and tidy sum: Components of Communication Communication clasp Designing Persuasive Communication. (Chap # 10) 8. flock Dynamics and Consumer citation separates: The Group elongation Groups Application of the Reference Group Concept. (Chap # 11) 9. Personal modulate and the Opinion attractorship bidding: Opinion Leadership cadence of Opinion Leadership A indite of the Opinion Leader The Interpersonal Flow of Communication. (Chap # 17) 10. ventilation system of Innovations: The Diffusion Process The toleration Process A visibility of the Consumer Innovator. (Chap # 18) 11.

Consumer close Making: Decision Levels of Consumer Decision Making A Model of Consumer Decision Making. Recommended earmark: CONSUMER BEHAVIOR. Authors: LEON G. SCHIFFMAN & LESLIE LAZAR KANUK Publisher: Prentice-Hall of India, wide awake Delhi Distribution of Points:Grades: One MCQ : University rate system Two Mid-term interrogatorys: Class maintenance & Participation: Assignments, Projects & Cases: Semester Final Exam:...If you want to get a full essay, order it on our website: Orderessay

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