Marketing Project

Final Project: Keyrouz bakery 1.History of Keyrouz bakeshop: In 1968, Keyrouz bakery was founded in Jdeidet Ghazir in Lebanon. It started as a family investment where beget and male child worked together. Time by time, Keyrouz bakeshop head start growing hugely and it then became a well-known bakery. The nigh significant facet about Keyrouz bakeshop is that the ingredients of their products are novel from the farm. Not however is Keyrouz a Bakery, but a restaurant, pastry, coffee tree shop, and cheese and tenderness shop as well; This encompassing variety serves as a strong competitive gain over competitors. Keyrouz Bakery operates in different branches including Jdeidet Ghazir, Jounieh, Jisr El Bacha, wickedness El Fil, Beirut, Hazmieh, Maameltein, and some(prenominal) more. 2.The Mission Statement: We aim to resume render portentous products and keeping our customers satisfied to a fare-thee-well extent. We also look to lay down new produ cts and services, and cater to outstanding events. Our rung works fierily on innovating ground-breaking methods to make our variety of products as fresh and processed as possible. 3.Keyrouzs Microenvironment: Comp any(prenominal): Just resembling any other company, Keyrouz Bakery contains several departments such as The market Department, The Financing Department, The Human Resources Department, The Distribution/Logistics Department, and The Operations Department. To swear a good relationship among departments, Keyrouz Bakery has its own system by first recruiting specialized people who lead the mature in their various departments and then strengthening bonds among departments to yield die results. Suppliers: Ingredients fresh from their own farm. In addition to other suppliers. Customers: Keyrouz Bakery acquires cardinal types of customers: consumers and businesses. In the first type, this company sells its products to households and final consumers every(pr enominal) over Lebanon. Moreover, in the sec! ond type, businesses also purchase from Keyrouz Bakery in...If you want to get a full essay, order it on our website: OrderEssay.net

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